Pepsi White in Japan

Following the 2007 debut of their cucumber flavored soda drink, Pepsi Japan just recently released a new yogurt flavored Pepsi drink called Pepsi White. The pop combines the smooth and refreshing taste of yogurt with cola. So if you are in Tokyo, run, don’t walk, to your nearest convenience store, it is only available for a limited time.

Implications - In recent times, consumers have began to change their diet to be more healthy due to rising concerns of obesity and diseases. Pepsi White compliments the food that consumers are currently eating by making it more appealing to health-conscious consumers. Businesses have to make their products reflect consumers' current habits in order to gain attention in their market and have successful product lines.