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The new marketing ad campaign for McDonalds is a completely consumer driven operation known as Honor Angus and challenges consumers and customers to come up with a two-worded phrase to describe the Angus burger. The two-word phrases that are submitted to Honor Angus are then posted on a billboard for all to see and some of the more clever postings are “Two Hander”, “Eat Me”, and “Bacon Paradise”. References: mcdonalds, honorangusFiled In: |
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