The McDonalds Honor Angus Campaign is Created by Customers

By: Jacqueline Parrish - Published:   Updated: Jun 16 2011 • References: mcdonalds and honorangus
The new marketing ad campaign for McDonalds is a completely consumer driven operation known as Honor Angus and challenges consumers and customers to come up with a two-worded phrase to describe the Angus burger.

The two-word phrases that are submitted to Honor Angus are then posted on a billboard for all to see and some of the more clever postings are “Two Hander”, “Eat Me”, and “Bacon Paradise”.

Implications - One of the best ways a company can create a strong connection with consumers is by investing in marketing that requests images and opinions from fans of the brand. By including these comments in the company's advertising, the company engenders goodwill as a company that values consumer opinion.