The McDonalds Honor Angus Campaign is Created by Customers
The two-word phrases that are submitted to Honor Angus are then posted on a billboard for all to see and some of the more clever postings are â€œTwo Handerâ€, â€œEat Meâ€, and â€œBacon Paradiseâ€.
Implications - One of the best ways a company can create a strong connection with consumers is by investing in marketing that requests images and opinions from fans of the brand. By including these comments in the company's advertising, the company engenders goodwill as a company that values consumer opinion.Stats for Crowdsourced McAdvertising Trending: Older & Average
Traction: 21,059 clicks in 277 w
Interest: 4 minutes Concept: Crowdsourced McAdvertising
Related: 75 examples / 58 photos
Segment: Neutral, 12-35 Comparison Set: 28 similar articles, including: spock ear shoulders, 18 creative coffee ads, and fatty shockvertising.