These personified marketing techniques are showcasing how adding human characteristics to animals or inanimate objects can add a lot more emotional appeal to a standard product.
With product placement and print advertisements continuously bombarding consumers on a daily basis, capturing their attention with simple aesthetics or contemporary design is no longer enough to make a valuable impression. Seeking to make products more relatable to consumers, marketers are turning to personified techniques to add human characteristics like humor and sarcasm to animals, food or even furniture. From personified decor campaigns to faceless hedge mascots and talking cookies, these humorous marketing techniques will surely capture the attention of consumers with its use of unusual product implications.
Representing traditional products and services in a completely unorthodox manner, these personified marketing techniques serves to add a level of enticement that viewers won't be able to dismiss.
Stats for 25 Personified Marketing Techniques
Trending: Older & Buzzing
Research: 14,154 clicks in 109 w
Interest: 2.3 minutes
Concept: Personified Marketing Techniques
Related: 179 examples / 138 photos
Segment: Neutral, 18-55
Comparison Set: 66 similar articles, including: personified chocolate commercials, personified pooch shampoo ads, and painfully personified tool ads.
25 Personified Marketing Techniques
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By: Tana Makmanee - Published: Apr 15, 2014