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From Personified Cookie Commercials to Personified Ear Ads

By: Tana Makmanee - Published: • References:
These personified marketing techniques are showcasing how adding human characteristics to animals or inanimate objects can add a lot more emotional appeal to a standard product.

With product placement and print advertisements continuously bombarding consumers on a daily basis, capturing their attention with simple aesthetics or contemporary design is no longer enough to make a valuable impression. Seeking to make products more relatable to consumers, marketers are turning to personified techniques to add human characteristics like humor and sarcasm to animals, food or even furniture. From personified decor campaigns to faceless hedge mascots and talking cookies, these humorous marketing techniques will surely capture the attention of consumers with its use of unusual product implications.

Representing traditional products and services in a completely unorthodox manner, these personified marketing techniques serves to add a level of enticement that viewers won't be able to dismiss. Stats for 34 Personified Marketing Techniques Trending: This Quarter & Hot
Traction: 8,163 clicks in 22 w
Interest: 2 minutes
Concept: Personified Marketing Techniques
Related: 226 examples / 174 photos
Segment: Neutral, 18-55
Comparison Set: 83 similar articles, including: personified chocolate commercials, personified pooch shampoo ads, and painfully personified tool ads.