Rockstar

Fresh'n'Friends Produces Play Fruit Arrangements to Attract Children

By: Jonathon Brown - Published: • References: freshnfriends & ibelieveinadv
In an effort to make fruits and vegetables more attractive to children, Fresh'n'Friends Foodstore has come up with an array of playful fruit arrangements.

The video opens by laying out the problem at hand: adults know eating healthy is important and while that's a good thing for Fresh'n'Friends' business, kids "hate healthy foods." The food store decided to take a different approach and rather than raising awareness of the problem in hopes enough people will get together and create a solution, they actually got together and came up with an idea themselves. The idea was fruit figures.

Using a plethora of fruit slices, Fresh'n'Friends creates flat figures like fruit cats, fruit teddy bears, fruit tractors and fruit flowers. Fruits used include strawberries, kiwi, blueberries, grapes and others. The fruit arrangements also come with cut outs so children can go home and make their own craft fruit figures. Stats for Personified Fruit Figures Trending: Older & Mild
Traction: 527 clicks in 93 w
Interest: 0.6 minutes
Concept: Fruit Arrangements
Related: 75 examples / 58 photos
Segment: Neutral, 0-35
Comparison Set: 28 similar articles, including: tribal soft drink ads, coconut-shaped teahouses, and literal baked apple pastries.