Scotts PatchMaster Ads Promote a Healthy Head of Grass

By: Amelia Roblin - Published: Jan 9, 2011 • References: scotts & adsoftheworld
These Scotts PatchMaster ads target the handyman of the house who, like many red-blooded men, fears male-pattern baldness. With the help of art director Chip Davis, this blade-thinning campaign highlights the qualities of an unattractive lawn, offering the help of the grass seed brand.

Depicting handsome houses with patchy lawn-lacking front yards, these Scotts PatchMaster ads guarantee the reversal of baldness, visible plugs and the need for a combover. Stats for Personified Balding Backyards Trending: Older & Chilly
Research: 2,042 clicks in 280 w
Interest: 4 minutes
Concept: Scotts Patchmaster Ads
Related: 74 examples / 57 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: lawnmower superbikes, pinching pasture sculptures, and rolling rooftop gardens.