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These Scotts PatchMaster ads target the handyman of the house who, like many red-blooded men, fears male-pattern baldness. With the help of art director Chip Davis, this blade-thinning campaign highlights the qualities of an unattractive lawn, offering the help of the grass seed brand.

Depicting handsome houses with patchy lawn-lacking front yards, these Scotts PatchMaster ads guarantee the reversal of baldness, visible plugs and the need for a combover.