In this new ad for Scrabble, an entire personality type is created for the "Blank" Scrabble piece that is always so clutch when playing.
The man appears with a Scrabble piece as a head, but has no letter assigned to his "face." A player, a chameleon, a man of the people, "Blank" fits in wherever he goes but never really finds home because he’s so easily changeable.
"It does make it hard to settle down," admits Blank.
The video shows Blank meeting some ladies named "E" and "Y" on the street. With his addition to the phrase, "hey" is made. Later, he hits the club and completes the word "Party." And finally, he jumps in a photo to finish the word "Flirty."
The video finishes with him standing poolside with his butler (named "G") behind him. He opens his arms wide and says "What can I say my man? It’s good to be blank."
Stats for Personified Game Pieces
Trending: Older & Mild
Research: 612 clicks in 183 w
Interest: > 3 minutes
Concept: Scrabble Piece
Related: 68 examples / 52 photos
Segment: Males, 12-55
Comparison Set: 25 similar articles, including: life-size board games, cat-themed restaurants, and drug-addled board games.
Personified Game Pieces
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