Here comes Coca-Cola's classic polar bear family again as they work together in this commercial to build a snowman polar bear.
Apparently polar bears enjoy making snowmen in their own likeness. After releasing a seven-minute short film featuring this same polar bear family, Coca-Cola comes back with a more traditional length commercial involving them.
The family of polar bears is seen rolling big balls of snow before the father starts placing one on top of the other. Before long, it is revealed they're making a snowman polar bear. They stand back after making the snowman polar bear, but something is missing. The baby polar bear takes a bottle cap from the Coca-Colas their all drinking and places it on the snowman's face as his nose. He also puts a Coca-Cola bottle in his hand.
Stats for Personified Polar Bear Promos
Trending: Older & Buzzing
Research: 2,370 clicks in 175 w
Interest: > 3 minutes
Concept: Snowman Polar Bear
Related: 98 examples / 75 photos
Segment: Neutral, 4-35
Comparison Set: 36 similar articles, including: karaoke-inducing cola machines, coke crate installations, and repurposed bottle earbuds.
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