As VP of Innovation, Jonathon drives strategy around Trend Hunter’s business innovation research, business development and marketing. As the leader of the Business Innovation Group, Jonathon has interviewed over 400 business leaders to uncover innovation best practices across industries. He consults with Fortune 1000 companies to help them find better ideas faster by integrating Trend Hunter’s Innovation Accelerator programs. Jonathon started at Trend Hunter in 2012 on the editorial team, where he wrote over 1000 articles garnering 6million views. In 2015, he spearheaded the successful launch of Jeremy Gutsche’s New York Times Bestseller Better and Faster. Today, Jonathon continues to be a thought leader in the realm of innovation, speaking at conferences such as MRIA, the Market Research Event, Data-Marketing, Front-End Innovation and OmniShopper.
What is unique that's not in your bio?
I have ONE tattoo and it's a design that reads 5&5. It's a philosophy that helps ground us and reminds us of the people around us who matter. The first 5 represents "blood." The idea is that your family is inherently worthy of your worry and energy. The second 5 represents your closest circle of great friends. 5 is simply a symbolic number that conveys the idea this group should be small. it is very difficult to think about having more than 5 relationships that you can put everything into. Some may only have 1 or 2 great friends. But the idea is you probably don't have MORE than five.
Once you start thinking about your 5&5, you can use those people to lean on when drama or difficulty comes from outside those 5s. You can turn to those people and know in your heart that they are who you should think about and worry about and also, they are thinking and worrying about you.
What's your favorite accomplishment?
I have a poem published in the same book as my mother.
How do you define cool?
Cool is an advanced perspective. It's achieved via the ability to see something happen or happening and immediately thinking of it's implications and applications.
What is your secret to uncovering trends?
That's a secret.
What do you enjoy most about Trend Hunter?
The variety of content is hard to find anywhere else on the net. You can come to Trend Hunter and stumble upon the greatest idea you never saw coming.
What are your tips for writing a juicy post?
Write in your voice. Think conversational. Think casual. Don't think too much. Think "If I'm hearing someone read this without looking at the page does it tell me what I need to know?"
How do you reset to be creative?
I crack my knuckles, go for a walk to the bathroom, get some food, listen to music.
What inspires or excites you?
Every new day.
Predict something awesome for 2020?
PayPass is no longer enabled on your credit cards, because there are no credit cards and we all pay with the brand new Finger PayPass.