According to Heineken International (as well as anyone who's ever conducted an interview), most interviews sound very similar: prepared questions are answered with similarly prepared answers.
This ad from Heineken International aims to throw a wrench into the standard interview atmosphere in hopes of finding an intern that stands out among the 1,700 that applied.
This ad is over three minutes long and is structured like a mini-reality show. Candidates walk into the Heineken International offices for their interview and are greeted by a man who holds their hand all the way to the office. The entire interview is riddled with abnormalities in an effort to see how the candidates react under pressure and to unusual challenges. After all the candidates are interviewed this way, the best interview is voted on by marketing professionals to determine who gets the position.
Stats for Micro-Reality Show Commercials
Trending: Older & Chilly
Research: 367 clicks in 167 w
Interest: > 3 minutes
Concept: Heineken International
Related: 105 examples / 81 photos
Segment: Males, 18-55+
Comparison Set: 39 similar articles, including: newborn safety auto commercials, pinata car crash commercials, and propped-uup lighting.
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