From Mini-Me Nappy Ads to Holiday Home Video Ads

By: Tana Makmanee - Published: Jul 31, 2014
Seeking to capture the attention of more mature, authoritative figures like moms, these maternal marketing techniques are incorporating both heartfelt and humorous references for appeal.

Not afraid to emphasize or poke fun at what life is really like for moms, these campaigns seek to connect with maternal figures to create a more sentimental link. From ads that showcase forms of appreciation to those that use pop culture elements and rap to illustrate a more youthful side to parents, these marketing techniques are a great way to connect to a more mature, aging audience.

Demonstrating that there's more to moms than just taking care of the household and family, these maternal marketing techniques showcase the importance of targeting more influential familial figures. Stats for 28 Maternal Marketing Techniques Trending: Older & Mild
Research: 1,184 clicks in 94 w
Interest: 1.2 minutes
Concept: Maternal Marketing
Related: 231 examples / 178 photos
Segment: Females, 18-55
Comparison Set: 85 similar articles, including: social media-sourced ads, ridiculously banned plaything ads, and newborn safety auto commercials.