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The Moms Demand Action For Gun Sense in America ad campaign is incredibly eye-opening for those who live in nation and those who thought they had a better grasp on their policies and beliefs. It essentially compares two items, one of which is banned. Although clearly the guns in the images are extremely aggressive, it is the 'Red Riding Hood' book, Kinder Egg and Dodgeball that have been ridiculously banned.

Conceived and executed by Grey, an ad agency based in Toronto, Canada, the Moms Demand Action For Gun Sense in American ad campaign was art directed by Yusong Zhang with creative direction by Patrick Scissons. The shocking images were shot by photographer Eden Robbins of Sugino Studio and retouched by Miho Matsuoka.