The 'Unsung Hero' ad by Thai Life Insurance is one about a man who is a do-gooder in a world that doesn't seem to appreciate him much, even though the man frequently gives up his seat to ladies on the bus, feeds stray dogs, leaves groceries for his elderly neighbors and gives money to a poor woman and her child on the street.
Unfortunately, despite all these acts of kindness, the commercial points out that the anonymous man won't ever get rich, famous or featured on TV because of these small deeds. The only reward he gets is knowing that he's contributed some good to the world. Just as the commercial seems to get pretty sad, things pick up again when the good he's doing starts to pay off, including a remarkable moment when the homeless girl appears tidy, happy and neatly dressed in a school uniform.
Stats for Tearjerker Insurance Ads
Trending: Older & Average
Research: 920 clicks in 110 w
Interest: > 3 minutes
Concept: "unsung Hero"
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: pig-starring insurance ads, supersized submarine stunts, and seven-figure game bundles.
Tearjerker Insurance Ads
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