Brands know just what to do to tug at consumers' heartstrings -- introduce an adorable baby into the advertising, the way the Tiffany & Co Fall 2011 ad campaign has done.

Modeled by Doutzen Kroes, the Tiffany & Co Fall 2011 ads are sweetly demure, featuring the model racing down an urban street with a bunch of cherry-red balloons and snuggling up with her cute baby in a cozy cocoon-style sweater. Kroes is also shown wearing a slick city coat and the latest Tiffany & Co designs, including a large pendant, chic bracelets and an elegant diamond ring.

The Tiffany & Co Fall 2011 campaign was styled by Fashion Editor Brana Wolf and photographed by Peter Lindbergh of 2b Management. Kroes' hair was styled by Serge Normant and her makeup done by Virginia Young.