Superstar

The Gautrain 2014 Campaign Encourages People to Be on Time

By: Meghan Young - Published: Jan 9, 2014 • References: jwt and ibelieveinadv
Some people might fervently believe travelling by car is much faster than travelling by train, that is unless a person is commuting during rush hour; if that is the case, then the Gautrain 2014 campaign is completely accurate. Bypassing gridlocks and stoplights, the train will get people to their beloved babies, pooping puppies and soccer games all the more quicker.

The Gautrain 2014 campaign was conceived and executed by the JWT ad agency branch based in Johannesburg, South Africa. It shows two different scenarios, one in which the commuter made it to their destination on time and one in which they didn't. It was art directed by Assaf Levy and Alan Lewus with creative direction by Ross Ventress and Ronnie Malden. The images were shot by Clive Stewart with retouching by Rob Frew and Collin Gradwell.