Superstar

The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau

By: Laura McQuarrie - Published: • References: landofnod & adweek
For its latest ad campaign, The Land of Nod snapped up one of the many things that's both cute and viral on the Internet. People can't resist clicking on pictures of dogs and kids, as proven by Jessica Shyba of the Momma's Gone City blog when she began regularly posting #TheoAndBeau snapshots to Instagram—her following went way, way up.

A lot of the time, content that goes viral online is funny, silly or cute, but it isn't necessarily commercial. However, having an adorable image of a sleepy Theo and Beau star front and center on The Land of Nod's May catalog was a win-win situation for the brand and blogger.

Beyond this, The Land of Nod is working with Shyba on a bedroom makeover for her kids. Stats for Social Media-Sourced Ads Trending: This Quarter & Hot
Traction: 2,474 clicks in 20 w
Interest: 0.8 minutes
Concept: "land Of Nod"
Related: 83 examples / 64 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: social media-sourced models, best friend napping photography, and bff napping photography (update).