'The Motherhood' featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as "another hood," the smart ad takes everyday components of raising children and presents them in a shockingly catchy rap song.
Clearly catering to a child-bearing genre, the Fiat 500L made a smart move when they targeted the family through this adorable rap song. "Sleep deprived and under house arrest, think I'd sell both kidneys just to get some rest," is a line that many new mothers and fathers can easily relate to.
This stylish and creative way to connect to consumers has set Fiat 500L apart.
Stats for Thug-Style Mommy Raps
Trending: Older & Warm
Research: 1,011 clicks in 177 w
Interest: > 3 minutes
Concept: The Motherhood Featuring Fiat 500L
Related: 98 examples / 75 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: historical snapshot collections, work-disruptive car ads, and expanded italian microcars.
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