The LG Mom Confessions campaign began with a series of amusing commercials, but has since extended to include real moms who have some things they'd like to get off their chest.
While not all the confessions are real (Hill Holliday seeded the campaign with some fabricated confessions of its own), that doesn't mean that plenty of moms haven't contributed their real-life mommy sins. Who knows? You could be reading confessions from the moms in your book club, carpool or yoga class!
The confessions range from heart-warming and hilarious ("My child thinks the ice cream truck is a music truck. We dance as it goes by"). to the pitiful and pathetic ("Something tells me tonight's fireworks aren't the only thing that will start with a bang and finish quickly"). Either way, all are worth a read!
Stats for Confessional Mom Campaigns
Trending: Older & Mild
Research: 938 clicks in 86 w
Interest: 0.9 minutes
Concept: Mom Confessions
Related: 88 examples / 68 photos
Segment: Females, 18-55+
Comparison Set: 32 similar articles, including: sentimental school ads, pregnancy belly paintings, and hilarious mom appreciation videos.
Confessional Mom Campaigns
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