This NBA Mother’s Day ad borrows from Oklahoma City Thunder star Kevin Durant’s now-famous speech after being awarded the NBA’s Most Valuable Player (MVP) award. Durant, who deservedly took home the MVP award for his stellar season, declared in a heartwarming and emotionally charged speech that his mother Wanda Pratt was "the real MVP."
The ad, which is entirely black-and-white, begins with Pratt standing in attendance at an Oklahoma City Thunder game and raising her hand—ostensibly in anticipation of a play by Durant. She then pumps her fist and exults, while the scene on the basketball court itself is left to the imagination of the viewer.
The scene is accompanied by an audio clip from Durant’s MVP speech, in which he says, "[T]he only one that really believed in me, that I could do it—from day one—was my mom."
The NBA Mother’s Day ad then concludes with a short clip of Durant gazing upwards.
Stats for Superstar Mother’s Day Ads
Trending: Older & Mild
Research: 284 clicks in 101 w
Interest: > 3 minutes
Concept: NBA Mother's Day Ad
Related: 87 examples / 67 photos
Segment: Neutral, 12-55+
Comparison Set: 32 similar articles, including: basketball star superhero drawings, laundry dunking ads, and sensor-equipped basketballs.
Superstar Mother’s Day Ads
More Stats +/-
Laundry Dunking Ads
Basketball Star Superhero Drawings
Jet-Fueled Basketball Ads
Hoop-Inspired Sport Venues