Safety is Paramount in the New the Volkswagen Jetta Commercial

By: Jonathon Brown - Published: Feb 20, 2013 • References: & ibelieveinadv
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son.

The commercial starts in front of a hospital as a mother is wheeled out to the car holding her newborn baby. The loving father gently takes the baby from her arms and straps him into the car seat. In the background "Ooh Child" is playing softly as the couple pulls away from the curb. Suddenly, a van comes into the picture and cuts them off. The baby is shocked and replays the few moments that make up his life.

This commercial is unique simply because it plays on the fact the baby had his life flash before his eyes, except so few things have happened in his life that it literally all could've fit in those few seconds shown. Stats for Newborn Safety Auto Commercials Trending: Older & Buzzing
Research: 2,580 clicks in 169 w
Interest: > 3 minutes
Concept: Volkswagen Jetta Commercial
Related: 111 examples / 85 photos
Segment: Neutral, 18-55+
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