These Creative Car Ads Make Use of Immersive Theaters

By: Laura McQuarrie - Oct 13, 2015
Experiential marketing has become an extremely popular way for advertisers to genuinely inspire interest in audiences, as these creative car ads prove.

Shopping for a new car can be an extremely overwhelming experience, but these stunts aim to reintroduce entertainment into the process. Examples of this include theater experiences set up in-car by vehicles that are able to host or project film content. One of the most elaborate examples is the 'Theatre in a 500' from Fiat, which involves conducting entire plays from within the inside of a car interior.

Although cars can be used as mobile theaters to deliver these experiences, creative car ads inside cinemas have been just as effective at surprising and delighting the public with unexpected entertainment as well.