The 'Mini Teater' Provides Entertainment from the Trunk of a Car

By: Laura McQuarrie - Oct 13, 2015
References: & creativeguerrillamarketing
There is hardly anything entertaining about being stuck in a traffic jam, unless a car is following the truck that contains the Mini Teater.

The Mini Teater was created by a theater group from Slovenia, in order to use an inventive way to reach new audiences. Considering that being stuck in traffic can often be a huge starter of stress, the trunk theater provided an unexpected source of entertainment for kids and adults alike. Due to the time and space restrictions, all performances were short and sweet, appealing to audiences of all ages.

Although there have been drive-in movie theaters, mobile movie theaters and plenty of cinematic marketing experience that take place within a car, the Mini Teater is something completely in a league of its own.