To launch the new BMW i3 Electric Car, BMW came up with the 'The World's First 360° Interactive Film.'
The commercial for the experience itself takes cues from cinematic movie trailers, inviting users to get behind the wheel of a BMW by downloading the 'BMW i3 Become Electric 360° Film' app.
The immersive app takes users on an interactive adventure that involves racing through the streets of a foreign city, picking up mysterious passengers that could provide help during the intense mission and ultimately help the world to "become electric." The plot is set up like a typical Hollywood movie, which lets users take the leading role in this adventure, which happens entirely from an iPhone or iPad.
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