Cadillac Airlifts Its Newest Car for a Surprise Product Launch

By: Christopher Magsambol - Sep 11, 2015
References: youtube & adage
Although flying cars remain a dream for many, Cadillac came very close to fulfilling it recently.

New York city party-goers and fashion journalists were treated to a surprise product launch in which Cadillac's new XT5 luxury crossover was airlifted to light up the night's sky. Guests were told that the event they were attending was for Cadillac's upcoming partnership with design firm Public School. The car manufacturer's collaboration with Public School was the inspiration behind the new crossover -- a car that left party attendees in awe thanks to surprise reveal.

Cadillac commented that the stunt intended to change consumers' perception of the traditional brand while attracting the attention of a fashionable audience. The XT5 marks a shift in Cadillac's focus, attempting to cement its company not just as a luxury car maker but also a lifestyle and fashion brand. This immersive auto launch follows Cadillac's latest sponsorship of New York Fashion Week.