Volvo is reviving the drive-in movie theater to promote their cars. The Starlite Urban Drive-in theater was the first of what is likely to be a series of retro metro drive-in movie theaters set up by Volvo.
The Starlite Urban Drive-in theater sold out a three-night run at the Truman Brewery in London’s East End. Moviegoers watched from pre-parked Volvos and heard the movie soundtrack on the car radio. Car hops on roller skates took orders for popcorn. Volvo hopes its promotion will help to reach a younger buying market that may not be familiar with the Volvo brand.
Stats for Movie-Driven Car Promotions
Trending: Older & Mild
Research: 2,573 clicks in 303 w
Interest: > 3 minutes
Concept: Starlite Urban Drive-in Theater
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: movie theaters of the future, collecting movie cars, and drive-ins make a comeback.
Movie-Driven Car Promotions
More Stats +/-
Collecting Movie Cars
Movie Theaters of the Future
Drive-Ins make a comeback