Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a dramatic set up when he pulls up to a vehicle stranded on the side of the road. He calls to ask if anybody needs help and the tone of the teaser changes from a suspenseful to a lighthearted one — a Muppet quickly climbs into Crews' car and starts playing with the handle inside the vehicle.
As well as serving as a way to promote its 2014 Highlander, the Saatchi & Saatchi ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ Disney film.
Stats for Stranded Puppet Car Commercials
Trending: Older & Chilly
Research: 353 clicks in 118 w
Interest: > 3 minutes
Concept: Big Game Trailer
Related: 75 examples / 58 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: puppet social media trailers, child muppet garments, and puppet-inspired childrenswear.
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