Superstar

The Big Game Trailer by Toyota Features The Muppets in Trouble

By: Laura McQuarrie - Published: Jan 25, 2014 • References: youtube and adweek
Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a dramatic set up when he pulls up to a vehicle stranded on the side of the road. He calls to ask if anybody needs help and the tone of the teaser changes from a suspenseful to a lighthearted one — a Muppet quickly climbs into Crews' car and starts playing with the handle inside the vehicle.

As well as serving as a way to promote its 2014 Highlander, the Saatchi & Saatchi ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ Disney film.