From Giant Shoebox Installations to Custom Animations

By: Meghan Young - Feb 19, 2015
There are a few common threads that stand out when perusing through this collection of Nike campaigns, yet one is more prevalent over all else. Nike might be a the leader when it comes to motivation -- its iconic slogan attests to that -- yet these examples all point to a focus on experiences. Whether that means the experiences of one of its sponsored athletes or a particular product or even for the brand's loyal consumers, this idea makes quite the impact in these Nike campaigns.

From pop up shops and social media events to epic commercials and clever packaging, the Nike campaigns range in creativity and reach. Nevertheless, there is something instantly sharable about each Nike campaign, which gives them a viral quality.