The 'Risk Everything' Short World Cup Film Stars Alex Oxlade-chamberlain

By: Rahul Kalvapalle - Published: May 14, 2014 • References: nikeinc & lockerdome
This short World Cup film starring rising England star Alex Oxlade-Chamberlain is part of Nike's 'Risk Everything' campaign leading up to the World Cup in Brazil. Tagged 'Fear Nothing,' the film is part of a trio of short films starring different members of the England team.

The short World Cup film begins with Oxlade-Chamberlain receiving the ball in midfield and taking on the Brazil players. Then all of a sudden, Brazil's players all disappear and massive chasms appear on the pitch. The pitch starts to disintegrate around Oxlade-Chamberlain, and tentacled monsters try their best to block his route to goal.

Unfazed, Oxlade-Chamberlain dribbles around the gaping chasms in the pitch and evades the monster's tentacles before firing an accurate low shot beyond the grasp of the tentacles and into the net. Stats for Monstrous World Cup Ads Trending: Older & Mild
Research: 243 clicks in 102 w
Interest: > 3 minutes
Concept: Short World Cup
Related: 82 examples / 63 photos
Segment: Males, 12-55+
Comparison Set: 30 similar articles, including: statuesque soccer ads, the adidas football cathedral, and death-defying soccer ads.