I was born in India and grew up there and in various Middle Eastern countries. I moved to Canada by myself at age 18 to enroll in Carleton University as an international student. I got an undergrad degree in psychology and worked in a neuroscience lab as a research assistant for one year. I then moved to Toronto to pursue a Master of Journalism degree, and spent a few months working for the Discovery Channel.
I'm a musician, travel enthusiast and soccer fanatic. I like staying informed about everything and I do that by reading and listening to podcasts.
What is unique that's not in your bio?
I am both a published scientist and a published journalist.
What's your favorite accomplishment?
Ditching a promising career in neuroscience research to follow my passion for journalism, despite the risks that entailed.
How do you define cool?
Coolness is being completely comfortable in your own skin and not trying overly hard to fit in or be different.
What is your secret to uncovering trends?
Staying organized and maintaining a large list of sources.
What do you enjoy most about Trend Hunter?
I like how Trend Hunter gives me the opportunity to write about and learn about things that aren't necessarily my core passions. This helps me expand my horizons and become a more well-rounded journalist and person.
What is your favorite trend?
"Guerilla Marketing Trickery". This was an advertising stunt from 2010 in which Heineken - sponsors of the UEFA Champions League soccer tournament - got a bunch of women to convince their boyfriends to attend a classical concert and poetry recitation on the day of the huge Champions League match between Real Madrid and A.C. Milan. It made for great viewing and was a brilliant advertising stunt by Heineken.
As a die-hard soccer fan and a lover of Dutch beer, I quite enjoyed that one.
What are your tips for writing a juicy post?
Your first sentence should be designed to grab the reader's attention, and make them drop anything else they might be doing to read the rest of the post. While writing the post, use language that you would use if you were talking to a friend. This will help you project your personality, wit and intelligence onto the post.
How do you reset to be creative?
Taking a break when I feel my brain shutting down. It's better to put in 5 hours of focused work than 8 hours of distracted, tired and unfocused effort.
What inspires or excites you?
People who are passionate about what they do, especially if it involves helping others.
Predict something awesome for 2020?