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From Inspirational Makeup-Removing Ads to Amputee Soccer Player Ads

By: Rahul Kalvapalle - Published: Jul 12, 2014
Inspirational ads are becoming an increasingly popular choice for advertisers looking to tug at viewer's heart strings rather than simply pushing a product on them.

Often times, inspirational ads work by showcasing the incredible, against-the-odds achievements of people who managed to overcome a big challenge. This is a common theme in ads for sports-themed products, which often try to associate the product with say a disabled athlete who achieved great things despite their disability. The theme of the unlikely hero is a popular one in inspirational ads.

Occasionally, the central characters in the ads don't even have a direct relationship with the product being advertised. However, the clever use of tag lines and storytelling enables skilled advertisers to link their product with inspirational people.