The Nike Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their resolutions and make them happen in 2013.

The clever athletic campaign features a series of photographs, a social media concept and an interactive element. Firstly, the photographs released to promote this movement feature groups of people running with bold white writing overlay. Bold pictures include a couple running together with the caption "NOTHING CAN STOP US" followed by the #MakeItCount and a Nike+ symbol. These ads are inspirational and pack a slew of motivational messages.

Nike encourages its followers to set goals, be active and make them happen with the Nike Running 2013 campaign.