From Athletic Promotion Platforms to Sports Bra Pop-Ups

By: Vasiliki Marapas - Oct 6, 2014
Athletic brand marketing has to get creative, because, let's face it: working out is not everyone's favorite thing to do. In fact, for a lot of people, it ranks pretty low on the list of enjoyable activities. At the very least, it's something you have to be motivated to do, and that's easier said than done!

Today's modern woman has a million and one things to do. It can be easy to let your exercise routine fall by the wayside as you scramble to meet work deadlines, make dinner and sleep at a decent hour.

A lot of fitness campaigns are imploring you to make time for your exercise. Whether it's a pop-up sports bra shop or a supermodel fitness ads, these branding examples want to get you excited about working out again.