The Lululemon CEO Campaign Goes Global via the Net

By: Jennifer Gosnell - Published: Jun 19, 2013 • References: psfk
The Lululemon CEO Campaign takes to the net to scout out its next yoga master. As an interesting approach to hiring for the top position, this unique campaign strategy is quite direct, approachable and accessible to all. As quite a few CEO positions get filled using interior talent within the company, Lululemon is taking an exterior approach and going global with its recruitment via the Internet.

Ross Brooks at PSFK comments, "Fans of the high-priced brand are keen to have someone head up the company who will bring the quality back to their products. Having almost cult-status amongst yoga practitioners and even people who don’t exercise, the brand wants to go back to it’s roots." Will you apply to be Lululemon's next Chief Executive Officer? Stats for Yoga Master Web Hiring Trending: Older & Chilly
Research: 420 clicks in 153 w
Interest: 0.5 minutes
Concept: Lululemon CEO Campaign
Related: 77 examples / 59 photos
Segment: Neutral, 18-55+
Comparison Set: 28 similar articles, including: tween yoga lines, designer fanny packs, and lululemon's rapid growth.