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Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts

By: Jennifer Gosnell - Published: • References: brit.co & itunes.apple
Lululemon's 'Om-Finder' app is the perfect compliment to any yoga enthusiasts' smartphone. Whether you're looking for some drop-in yoga classes in your area, or are travelling and want to know of some yoga studios in your vicinity, the Om-Finder has got your yoga needs covered.

As part of Lululemon's consistently-updated technological advancement, including its active presence across many social media sites, the Om-Finder marks its debut into the app world. Available only on the Apple iPhone for the time being, Lululemon's entrance is a notable one. The brand has cornered the yoga market and become the definitive source for yoga wear and accessories, including mats, headbands and more. As a brand, it has taken on advertising not only a sport, but more importantly a lifestyle. The Om-Finder is a relevant addition to the brand's lifestyle image. Stats for Travelling Yoga Apps Trending: Older & Average
Traction: 628 clicks in 80 w
Interest: 0.5 minutes
Concept: Om-finder
Related: 66 examples / 51 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: tween yoga lines, designer fanny packs, and yoga thongs.