As June is LGBT Pride Month and the World Cup is about to kick off in Brazil, YouTube's new Proud to Play campaign couldn't be more timely. The recently released video honors LGBT athletes and promotes for equality.
Quite a change from mood surrounding the Sochi olympics, the Proud to Play campaign encourages people to create an 'inclusive playing field for everyone' so people can play the game they love and be who they are. The inspirational video shows clips of other popular YouTube videos celebrating athletes in the LGBT community including Tom Daly, Jason Collins and Michael Sam. A speech from Nelson Mandela on the uniting power of sport is also included.
The FIFA World Cup 2014 begins on June 12, while World Pride takes place in Toronto, Canada starting June 20.
Stats for Athletic Equality Campaigns
Trending: Older & Warm
Research: 661 clicks in 103 w
Interest: > 3 minutes
Concept: Proud To Play
Related: 82 examples / 63 photos
Segment: Neutral, 18-55
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