The Hermes Vive Le Sport campaign puts the upscale label's lesser known penchant for sports on display. Paired with the athletic campaign are a series of videos produced by director Simon Cahn.
Cahn's vision for the brand comes to life via table tennis matches and rounds of croquet. Hermes breaks with its past advertisements here as models are nowhere to be found. In place of the men and women is an exclusive focus upon products, seen in the luxurious bags and tableware that play the games in the montages.
These quirky elements will certainly steal the hearts and minds of shoppers for both the spring and fall seasons, prompting them to take up the featured activities while clad in Hermes apparel.
Stats for Athletic Couture Campaigns
Trending: Older & Mild
Research: 537 clicks in 169 w
Interest: > 3 minutes
Concept: Vive Le Sport
Related: 73 examples / 56 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: crowded club campaigns, flirty floral campaigns, and candid fashion campaigns.
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