Jordan Brand and Warner Bros. Team Up for Another Hare Jordan Line

By: Meghan Young - Feb 10, 2015
References: warnerbros & news.nike
Spring might not come soon enough for those nostalgic about the return of the Hare Jordan campaign. Recently announced by Nike, Jordan Brand and Warner Bros. is teaming up again to remind people not only about 'Space Jam' and the playful products that preceded the movie, but also another side of the game itself. Larry Miller, President of the Jordan Brand, says, "The Hare Jordan campaign was a whole new way to celebrate the fun of the game."

Part of the 30th anniversary of Air Jordan, the Hare Jordan campaign will reintroduce two iconic legends to an entirely new generation of fans. The Hare Jordan collection will be comprised of both limited edition footwear and apparel.