The New York Lottery Moms Favorite Campaign is a Scratch Card Win

By: Leslie Chen - Published: Apr 25, 2013 • References: ddb & adsoftheworld
Most people assume buying a bouquet of flowers is the standard for Mother's Day, but these New York Lottery Moms Favorite ads reveal how doing something a little different can make you the best loved son.

Created by DDB in New York, the campaign advertises the benefits of giving mom a Mother's Day scratch-off game from the New York Lottery. Each image includes the copy 'Become your mom's favorite' with a grinning photo beneath. The ads are quirky and off-beat, featuring retro outfits while a mother's hand reaches out to pinch a cheek or offer a meatball from a dish of spaghetti.

The New York Lottery Moms Favorite campaign shows you how to become a mama's boy with just the scratch of a card. Stats for Mother's Day Gambling Ads Trending: Older & Mild
Research: 1,535 clicks in 160 w
Interest: 1 minutes
Concept: New York Lottery Moms Favorite
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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