With print still putting up a vivacious fight against all things digital, the print trends in 2013 demonstrate the use of bold colors and retro themes to hold onto its audience.
Prints ads from this year focused heavily on previous decades, channeling vintage clothing and simpler times in attempt to evoke feelings of nostalgia in viewers and consumers.
Particularly big in print this year was the effort to capitalize on the ever-popular release of the film the Great Gatsby. Lookbooks, catalogs and ads all took inspiration from the film's fashion and characters.
Also widely popular this year was the saturation of colors in a wide range of ads. Altering the filters of photographs created the sense of being in a different time period, offering consumers both whimsy and mystery.
Trend Hunter's Print Trend Report provides more information and analysis on how print trends in 2013 may have just bought print some more time in a digitally dominated realm.
Stats for Top 100 Print Trends in 2013
Trending: Older & Buzzing
Research: 39,577 clicks in 120 w
Interest: 2.7 minutes
Concept: Print Trends In 2013
Related: 997 examples / 767 photos
Segment: Neutral, 18-55+
Comparison Set: 365 similar articles, including: school girl grunge fashion, vintage tropicana catalogs, and realistic beachwear advertisements.
Top 100 Print Trends in 2013
More Stats +/-
Vintage Tropicana Catalogs
School Girl Grunge Fashion
Realistic Beachwear Advertisements
Whimsically Deteriorating Lookbooks
Grungy Pop-Art Ads
From Retro Motel Fashion Ads to Stunning Celebratory Magazine Covers
By: Jaime Neely - Published: Feb 1, 2014