The Terry de Havilland Spring 2013 ad campaign intriguingly goes down a grunge route. The dark, subdued images may not reflect the vibrancy of the footwear being showcased, but it does allow them to pop out in each image even more. In fact, it is really hard to miss the shoes in the campaign.
Starring model Codie Young, who embraces her inner punk by way of somber expressions, shadowed eyes and messy tresses, the Terry de Havilland Spring 2013 ad campaign was shot by photographer Sarah Piantadosi. The Australian beauty does the London-based label proud by giving it an edge that is still very much elegant. Styled by Ellie Grace Cumming, the neutral tones of her outfits does little the diminish the shoes.
Stats for Elegantly Grunge Fashion Ads
Trending: Older & Buzzing
Research: 20,165 clicks in 172 w
Interest: 3.6 minutes
Concept: Terry De Havilland Spring 2013
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: vibrantly happy fashion ads, 70s-era editorials, and sleek 60s-inspired fashion ads.
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