These clever camouflage ad techniques are challenging viewers to look more closely at their advertisements to see the image or message that lies beyond what they initially see.
Camouflaging an object is a great way to make that item blend in with its surrounding environment, and since identifying where or what that camouflaged item is can be challenging, using that technique in an ad is a great way to stimulate people's minds and imagination. Encouraging viewers to look beyond what they see at first sight to find the hidden message or image allows marketers to reach consumers on a much deeper and often emotional level.
From invisible children ads to hidden animal campaigns, these camouflage ad techniques are sure to make an impression with their creatively hidden messages.
18 Camouflage Ad Techniques
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From People-Blending Beverage Ads to Canine-Concealing Campaigns
Published: Oct 9, 2013