The creative and colorful Johannesburg Zoo ads ask people to stop littering because "animals can't be recycled." The campaign has three different posters, each showing a different animal blending into pieces of garbage; a frog is seen on a fast food wrapper on the forest floor while a chameleon disguises itself next to a squished pop can and an octopus attaches itself to a big steel drum on the ocean floor.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.
