The creative and colorful Johannesburg Zoo ads ask people to stop littering because "animals can't be recycled." The campaign has three different posters, each showing a different animal blending into pieces of garbage; a frog is seen on a fast food wrapper on the forest floor while a chameleon disguises itself next to a squished pop can and an octopus attaches itself to a big steel drum on the ocean floor.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.
Stats for Camouflaged Litter Campaigns
Trending: Older & Chilly
Research: 2,203 clicks in 264 w
Interest: 3.1 minutes
Concept: Johannesburg Zoo Ads
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
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