The Heineken Camouflage Ads are Hidden Entertainment

By: Allison Love - Published: May 21, 2010 • References: heineken & adsoftheworld
The newest Heineken camouflage ads are almost like a game, seeking out what the ad is supposed to be selling. The only hint towards what the product is appears in the small Heineken bottle cap that is visible beside the camouflaged coolers.

The Heineken camouflage ads depict different settings where you would bring coolers--presumably full of Heineken beer--like a picnic, by the pool and of course to the beach. These refreshing settings definitely make me want to relax by a body of water and drink. Stats for I-Spy Alcohol Ads Trending: Older & Mild
Research: 9,097 clicks in 314 w
Interest: 4 minutes
Concept: Heineken Camouflage
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: intoxicating 'star wars' tributes, personalized beer labels, and pre-prohibition beer.