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The Johannesburg Zoo Campaign is Cleverly Camouflaged

By: Leslie Chen - Published: Aug 14, 2013 • References: yr and adsoftheworld
It may seem like an amazing idea to catch a glimpse of an animal in its natural habitat, but this is easier said than done - a dilemma completely understood by these Johannesburg Zoo ads.

Created by Y&R in Africa, the campaign includes three images of what you would expect to be a wild animal's home, which include a mountain and lake. You may find yourself staring at the ads for quite some time before you spot an animal, considering the images mostly feature vast empty spaces of land. The campaign is accompanied with the copy "It's easier to see them at the Joburg Zoo."

With a clever use of its visuals, these Johannesburg Zoo ads will have you nodding in agreement.