From Rugged Hipster Lookbooks to Burly Brew Branding

By: Jana Pijak - Aug 13, 2014
Rugged hipster lookbooks, burly brew branding and facial hair advertising campaigns are just some of these bearded marketing examples that are taking the world of fashion and retail by storm.

Whether referencing the hipster subculture or paying homage to the gentlemanly looks of fashion world fame, these un-groomed branding strategies embrace the look of an unshaven face.

Standouts from this list include Schick's "Free Your Skin" campaign that adorns its models' facial hair with furry animal creatures that are hidden within their beards. The ferrets range from ginger to grey-haired creatures that are matched with every beard in the series.

Another favorite from this list of bearded branding examples is Rogue Beard Beer's packaging concept. The bottle design features an illustrated graphic of its brewmaster John Maier, whose beard yeast is used to make this alcoholic product.