Wonton Brewery's Beer Bottle Labels Have Distinct Personalities

By: Laura McQuarrie - Published: Mar 30, 2014 • References: confederationstudio & thedieline
When Confederation Studio designed the beer bottle labels on Wonton Brewery's products, they were made to be quirky. This definitely comes through, since each brew is represented by illustrated men with different, but classic beard styles. As well as having very distinct characteristics, the coloring of the beards also seems to be a reflection of the beer's color intensity as well.

With eccentricity in mind, the beer branding is made to capture the attention of adventurous drinkers, whether a newbie to the brand or a connoisseur. The whimsical drawings are paired with quirky quotes like "wisdom is in the head and not in the beard," which just add to the charm of the whole brand identity for the Wonton Brew Co. on t-shirts, glasses and coasters. Stats for Quirkily Bearded Brew Branding Trending: Older & Warm
Research: 4,285 clicks in 111 w
Interest: 1.3 minutes
Concept: "beer Bottle Labels"
Related: 70 examples / 54 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: personified animal booze branding, instant drink-chilling gadgets, and goat brain brews.