Stutterheim Raincoats Launches Bearded Series for Promotion

By: Katie Pagnotta - Published: Dec 17, 2012 • References: & selectism
The Stutterheim Raincoats latest collaboration with photographer Thomas Lohr presents a series of homeless-laden snap shots.

The Swedish raincoat brand is known for its craftsmanship, materials and attempting to maintain a traditional Swedish coat aesthetic. The newest collection was launched with a series of captures taken by Lohr. Lohr is notorious for his work with big names like GQ, iD and so forth. By partnering up with Stutterheim Raincoats he was able to bring his gritty and simple approach to the brand's marketing. The pictures feature a man with a disheveled look including straggly hair and a wild beard. The look is rugged and works in great contrast to the sleek and simplistic raincoats.

The Stutterheim Raincoats lookbook shot by Thomas Lohr is clean, classic and assures the label will continue to grow and expand. Stats for Disheveled Raincoat Advertisements Trending: Older & Chilly
Research: 2,480 clicks in 178 w
Interest: 1.4 minutes
Concept: Stutterheim Raincoats
Related: 73 examples / 56 photos
Segment: Males, 18-55
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