The Gillette 2012 Campaign Shows "A Lot Can Happen Inside the Beard"

By: Meghan Young - Published: Sep 27, 2012 • References: bbdo & ibelieveinadv
As its tag line reads, the Gillette 2012 campaign shows that "a lot can happen inside the beard." It literally illustrates this point by revolving around some very busy beards. Like a 'Where's Waldo' drawing, the print ads are a mess of various activities that the bearded men partake in. It is somewhat hard to tell at first, but the men are different, with differing hobbies and everything.

The Gillette 2012 campaign was conceived and executed by the BBDO ad agency branch based in New York City, United States. It was art directed by Raj Kamble with creative direction by Raj Kamble and Paul Vinod. To promote "the best a man can have," the Gillette 2012 campaign was illustrated by talented artist Brosmind. Fun and minimalist, despite the crazy drawing, the campaign will capture people's attention. Stats for Illustrated Facial Hair Ads Trending: Older & Average
Research: 1,845 clicks in 190 w
Interest: 1.3 minutes
Concept: Gillette 2012 Campaign
Related: 55 examples / 42 photos
Segment: Males, 18-55
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