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Monsieur Moustache Mustard's Condiment Branding Identity is Witty

By: Farida Helmy - Published: • References: studiochapeaux and thedieline
Creating a condiment branding identity that is unique, crafty, hipster and witty for Monsieur Moustache Mustard, Studio Chapeaux went for something completely different to give this condiment an edge.

Monsieur Moustache Mustard's went for a condiment branding identity that gave it the space for the brand to take on a life on its own -- and longevity in the long-run when it comes to marketing and advertising campaigns. Using bold and fun illustrations and witty copywriting, Studio Chapeaux created a bunch of funny characters, all with eccentric mustaches, to represent this traditional and ancient condiment that has been part of our dining experience for more than 3,000 years.

"To bring to life recipes from across the mustard spectrum we have created a range of moustachioed connoisseurs. Each expresses the character of a particular mustard through their mustache," says the design team at Studio Chapeaux.