The Old Spice Red Zone line has been revamped, and with it comes a new swaggerific spokesman. The brand continues with their mega-man theme in releasing a new commercial entitled 'Sea Captain,' that wonderfully embellishes the provocative powers buyers can too possess.
The commercial features the confident captain in all of his bearded glory sporting "14 well-oiled abs" and "endless gold treasures" raining from his slacks. Hilariously hocking the line of Red Zone's Swagger products he manages to simultaneously fight a sea creature while wooing the blissfully ignorant leading lady.
'The Smell Better Than Yourself,' campaign will include another soon- to-be-released spot after 'Sea Captain' premieres during the 2011 NFL season opener. Indulgent yet ingenious, the Old Spice persona's help to once again raise the bar of branding.
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