The Old Spice Red Zone line has been revamped, and with it comes a new swaggerific spokesman. The brand continues with their mega-man theme in releasing a new commercial entitled 'Sea Captain,' that wonderfully embellishes the provocative powers buyers can too possess.
The commercial features the confident captain in all of his bearded glory sporting "14 well-oiled abs" and "endless gold treasures" raining from his slacks. Hilariously hocking the line of Red Zone's Swagger products he manages to simultaneously fight a sea creature while wooing the blissfully ignorant leading lady.
'The Smell Better Than Yourself,' campaign will include another soon- to-be-released spot after 'Sea Captain' premieres during the 2011 NFL season opener. Indulgent yet ingenious, the Old Spice persona's help to once again raise the bar of branding.
Stats for Sea Captain Cleansing Campaigns
Trending: Older & Average
Research: 1,669 clicks in 241 w
Interest: > 3 minutes
Concept: Old Spice Red Zone
Related: 61 examples / 47 photos
Segment: Males, 18-55
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