The A&W Beardvertising Campaign Focuses on Unused Ad Space

By: Meghan Young - Published: May 21, 2013 • References: beardvertising & neatorama
There are a lot of potential albeit unorthodox real estate out there that can be used for marketing and the A&W Beardvertising ad campaign promotes one of them. With beards becoming more and more popular, one ad agency has proposed that they be used to host mini billboards that people won't be able to miss. Like a piece of food stuck in the wiry strands of hair, the A&W Beardvertising billboards will have people staring in no time.

Conceived by Cornett-IMS, an ad agency based in Kentucky, the A&W Beardvertising ad campaign is part joke, part genius. Those with epic beards are invited to leave their contact information if they are interested in getting paid five dollars a day to walk around with a mini ad clipped to their facial hair. Stats for Mini Beard Billboards Trending: Older & Warm
Research: 5,959 clicks in 156 w
Interest: 2.1 minutes
Concept: A&W Beardvertising
Related: 38 examples / 29 photos
Segment: Males, 18-55+
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